Entrepreneurship and Female Fashion Designers in Nigeria

This study delves into the entrepreneurial journey of female fashion designers in Nigeria, exploring the unique challenges and opportunities they encounter within the context of a dynamic and evolving fashion industry. It examines the impact of business orientation and skills on fashion designers in Nigeria. This study adopts qualitative research methods, including in-depth interviews and thematic analysis, identifying key themes that encapsulate the experiences of these women as they navigate the intricacies of entrepreneurship in the fashion sector. The discussion highlights the critical role of creativity, skills, and business factors in shaping their entrepreneurial endeavors. The findings contribute to a deeper understanding of female entrepreneurship in the Nigerian fashion industry, offering insights for policymakers, stakeholders, and aspiring entrepreneurs. This study not only amplifies the voices of female fashion designers in Nigeria but also sheds light on the broader implications for female entrepreneurs, gender equality, and economic empowerment in the African context. The study recommends that women fashion designers need to have a formal business plan on how to make profit. The women entrepreneurs need to expand their business for continuity of its activities.