Performing Arts in the Age of Shifting Tastes. Implications for Cultural Management

This brief article explores the shifting landscape of classical music, driven by evolving audience tastes and preferences. It examines key drivers such as technological innovation, demographic changes, socioeconomic factors, and changing media consumption patterns that have reshaped the industry. The article highlights the impact of these shifts on management strategies, emphasising the need for audience development, financial analysis, and strategic agility. It also showcases innovative practices adopted by orchestras to enhance audience engagement, including hybrid performances, collaborative projects, educational outreach, technological integration, and community engagement. The article concludes by outlining opportunities for future research and the importance of continuous adaptation and creativity for the resilience and vitality of classical music and the performing arts.