Analysis of Blind Box Marketing Strategies and Consumer Psychology

With the popularity of blind boxes, they have changed from the original toy products to todays trend goods, and even more and more products appear in the market in the form of blind boxes. Therefore, this paper would like to analyze the reasons for the popularity and success of blind boxes, as well as the psychology of people who like to buy blind boxes. In this paper, the marketing strategies and consumer psychology of the blind box are analyzed. The first is about the history of the blind box and its development. The second is to analyze the marketing strategies used by blind box companies, including the ordinary style and secret style of blind box, and the strategies of blind box companies to launch products through cooperation with various intellectual properties. At the same time, this paper believes that the marketing strategies of blind box companies are formulated to grasp the psychology of consumers to a certain extent, so this paper also analyzes the psychology of consumers who purchase blind boxes. This paper finds that the ordinary and secret style marketing strategy adopted by blind box enterprises can stimulate the purchasing behavior of consumers, and the strategy of cooperating with popular IP or independently developing new Intellectual property (IP) can promote innovation and the development of the blind box industry. With the expansion of the blind box market, it promotes economic growth to a certain extent.