The Impact of Network Subculture on Traditional Culture: An Analysis of the Linguistic Features and Social Culture of Modern Chinese Network Buzzwords

Network subculture represents the values and aesthetics of the new generation. Relying on the Internet, social media and other new media to spread, it has new aesthetic standards and cultural symbols, and there are some special social behavior patterns and cultural norms, which will have some conflicts with traditional culture, but also bring some new possibilities for the inheritance and development of traditional culture. The emergence of network buzzwords is not only an innovation in language form, but also an embodiment of social and cultural changes. This paper studies the linguistic features and sociocultural relations of modern Chinese network buzzwords, and analyzes their features in language form, pragmatic function and cultural connotation through the overview and classification of network buzzwords. Combined with the social and cultural background, this paper discusses how the meaning and communication mode of network buzzwords reflect the hot issues, cultural trends and group identity of the current society. This paper probes into the impact of network buzzwords on traditional culture from three aspects: value concept, aesthetic standard and social behavior mode, and gives corresponding solutions.