Marketing Communication Through Brand Storytelling of The Communitique Products in Phayao Province

This study constitutes a research and development method (R (2) critical components of the communitique product storytelling in Phayao Province necessitated having a product brand, narrative communication, product promotion, and preferred marketing communication channels; (3) the prototype marketing communication strategy through the storytelling of communitique products in Phayao Province comprised five steps: brainstorming to identify strengths, weaknesses, opportunities, and threats; identifying communication strategies for marketing; integrating various crucial components of communitique products through storytelling; training community entrepreneurs in product presentation channels; and evaluating and adjusting the strategy outcomes. The prototype marketing communication prototype through storytelling of communitique identity developed herein can be utilized to promote the communitique products in Phayao Province, emphasizing product quality, distinctiveness, and the use of various media to craft compelling narratives.