The Influence of Media Democracy on Attitudes towards Homosexuality in Taiwan and China

Abstract Using data collected in the seventh wave of the World Values Survey, this article examines how traditional and new media consumption have had very different effects on attitudes towards homosexuality in Taiwan and China. It further explores how such differences reflect each society’s media democracy. A historical analysis of the democratic movements and their relations to media freedom in Taiwan and China is presented, which provides the research background and theoretical foundation for our assumptions as part of the literature review. The ensuing statistical analysis verifies these assumptions in depth. Our findings show that the effect of new media is generally positive in both societies, whereas that of traditional media varies: it is very negative in China yet statistically insignificant in Taiwan. Based on these results, we argue that the more democratised the media space, the more likely it is to promote tolerance of homosexuality.