What we know and don’t know about deepfakes: An investigation into the state of the research and regulatory landscape

The emergence of deepfakes has raised concerns among researchers, policymakers, and the public. However, many of these concerns stem from alarmism rather than well-founded evidence. This article provides an overview of what is currently known about deepfakes based on a systematic review of empirical research. It also examines and critically assesses regulatory responses globally through qualitative content analysis of policy and legal documents. The findings highlight gaps in our knowledge of deepfakes, making it difficult to assess the appropriateness and need for regulatory action. While deepfake technology may not introduce entirely new and unique regulatory problems at present, it can amplify existing problems such as the spread of non-consensual pornography and disinformation. Effective oversight and enforcement of existing rules, along with careful consideration of required adjustments will therefore be crucial. Altogether, this underscores the importance of more empirical research into the evolving challenges posed by deepfakes and calls for adaptive policy approaches.