Effect of Perceived Environmental Knowledge, Performance Expectancy, Perceived Risk on Electric Purchase Intention

The purpose of this study is to determine how the intention to purchase an electric vehicle (EV) is influenced by perceived risk, performance expectancy, and environmental understanding. Examining how these variables affect consumer behavior in the context of environmentally friendly transportation is the goal, with an emphasis on encouraging the adoption of EVs. A structured questionnaire using Google Forms was used to gather data from 199 participants. Responses were graded on a five-point Likert scale, with 5 representing strong agreement and 1 representing strong disagreement. To evaluate the predictive ability of perceived environmental awareness, performance expectancy, and perceived risk on EV purchase intention, regression analysis was performed using SPSS 20. The results reveal significant positive associations between perceived environmental knowledge, performance expectancy, perceived risk, and EV purchase intention, indicating their crucial role in influencing consumer attitudes towards EV adoption. These findings underscore the importance of addressing perceived environmental knowledge, performance expectancy, and perceived risk in promoting EV adoption and advancing sustainable transportation solutions. KEYWORDS-Perceived Environmental Knowledge, Performance Expectancy, Perceived Risk and electrical vehicle purchase intention