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Abstract The utilization of data in design is a crucial aspect of shaping the product and service development. Despite the lack of extensive research on this subject, this study aims to bridge the gap by introducing the ‘D³IKIT’, a data-driven design process and toolkit. Through workshops, this process and toolkit offer a practical method for creating innovative product and service concepts using data and machine learning. Developed and tested with the participation of 42 individuals, the ‘D³IKIT’ provides valuable insights for both practitioners and academics.
Lee et al. (Wed,) studied this question.
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