The Integration of Digital Media Technology and Film and Animation Production under the Multimedia Environment

With the vigorous development of multimedia technology, the digital media technology has deeply integrated with the film and animation production, which has triggered a revolution of technology and art. The digital media technology provides powerful tools and platforms to transform the film and animation production from the traditional manual production to the computer-aided and digital production. This paper will discuss the fusion application of digital media technology in film and animation production under the multimedia environment, focus on the innovation and influence of digital media technology on film and animation production process, effect presentation, interactive experience and other aspects, analyze the characteristics of digital media technology and discuss its specific application in film and animation production, with a view to providing valuable insights for film and animation industry and academia, and promote the innovative application of digital media technology in film and animation production.