Fairness and Motivation: A Study of Corporate Pay Performance Management Strategies

Integrating the theory of fairness and incentive in enterprise salary performance management can not only ensure the fairness of the salary system, but also stimulate the work enthusiasm and creativity of employees, shape a positive corporate culture and enhance the competitiveness of enterprises. Based on this, the article elaborates the application value of fairness and incentive in enterprise pay performance management, analyses the performance of imbalance between fairness and incentive in pay performance management, and finally explores the enterprise pay performance management strategy based on fairness and incentive from the aspects of pay system, incentive mechanism, enterprise culture, and pay performance management intelligence, with a view to providing useful reference for the innovation of enterprise pay performance management. In order to improve the efficiency of enterprise pay performance management, create a positive corporate atmosphere, and promote the sustainable development of enterprises.