Media Education and Formation of Media Competence of Future Teachers and Education Managers

The article analyzes the essence of the concepts “media education” and “media competence”. The degree of development of the problem of media education and the formation of media competence of future teachers and education managers is characterized in the works of domestic and foreign scientists. Based on the analysis of dissertation works, it was established that media education and courses on mastering the culture of media use have become an integral part of the study of Ukrainian and foreign literature in general secondary, professional pre-higher and higher education institutions. Socio-personal (education, self-education, media literacy, media culture, development of society’s information culture, availability of education based on digital educational resources on the Internet, choice of educational trajectory and forms of education by the student of education, psychological characteristics of students of education); technological (information in digital form, changing its processing procedures, digital technologies; interaction of subjects of mixed and distance learning; development of competence of teachers and education managers regarding the use of digital educational environment and media tools in the educational process); spatio-temporal (global – international projects in the field of digital education, national – strategies, programs, concepts of digital transformation of education and local processes – introduction of digital educational resources); socio-economic (the fifth stage of the development of the network society; intensive digital transformation and the transition to the sixth technological order; the development of the digital economy; the period of the Internet galaxy; the emergence of new media (telegram channels), replacing traditional ones, etc.) factors that determine the formation of media competence of teachers and education managers in the conditions of the information society. The need to introduce the educational component “Media pedagogy” as a component of the professional training of future teachers and managers of education in the conditions of digital transformation of education is theoretically substantiated.