Formation of models of corporate social responsibility of poultry enterprises based on marketing

The purpose of the research paper is analysis of the main provisions of corporate social responsibility in the US and the implementation of CSR in the poultry industry. Research methodology. The theoretical and methodological basis of the research was the dialectical method of cognition, fundamental provisions of economic theory and marketing management, and scientific works of domestic and foreign scientists on the problems of corporate social responsibility. The following methods were used in the research process: monographic (studying the experience and features of CSR formation based on marketing), analysis and synthesis (studying the current state and trends in the development of CSR of poultry enterprises); abstract-logical (when studying publications on the topic of the dissertation, when interpreting the results obtained); theoretical generalization and comparison (with theoretical generalization and formulation of conclusions, arrangement of terminology); economic analysis (to analyze and assess the state of CSR development at domestic and foreign poultry enterprises); structural and logical (to identify relationships between CSR elements), graphic interpretation (when processing CSR statistical data of MHP PrJSC). Research results. An analysis was conducted on the main provisions and principles of corporate social responsibility models in Europe, America, Japan, and Britain. The research also involved a comparative analysis of the primary indicators of corporate social responsibility of MHP JSC and Purdue Farm. The data used for this analysis was obtained from the World Benchmarking Alliance. Elements of scientific novelty. A harmonized model of corporate social responsibility for Ukrainian poultry enterprises was developed, considering the CSR experience of the European Union, the United States, and Great Britain. Practical relevance. The comparative analysis of corporate social responsibility indicators of PrJSC "Myronivskyi Hliboprodukt" and Perdue Farm highlights areas for improvement in the CSR strategy of PrJSC "MHP". Keywords: corporate social responsibility; European, American, Japanese, and British models of corporate social responsibility; harmonized model of corporate social responsibility of Ukrainian poultry enterprises; key indicators of corporate social responsibility; PJSC "Myronivsky Hliboproduct"; Perdue Farm; holistic marketing.