The Process of Internationalization of Universities and its Impact on Student’s Decision Making

As higher education institutions increasingly embrace a global outlook, this study aims to explore the complexities of internationalization and provide insights into how it shapes students' choices when selecting universities. The research seeks to contribute to an understanding of the interplay between university internationalization and student decision-making. The research initiates with an exploration of the internationalization process within universities, examining the motivations, strategies, and challenges faced by institutions as they navigate the global landscape. A central focus of this study is the examination of how the internationalization of universities influences the decision-making criteria of students. It also considers the role of global rankings, institutional reputation, and cross-border partnerships in shaping students' choices within an internationalized higher education framework. Received: 25 December 2023 / Accepted: 25 February 2024 / Published: 23 April 2024