Development of a Method for Assessing the Quality of Public Transport Services within Urban Transportation Planning Systems

This article discusses the issues of assessing the perceived quality of services provided by ground urban passenger transport. The implementation of a marketing approach to development of transport services means the need to consider the opinion of a potential consumer regarding a planned or completed trip. Integrating the perceived quality of transport services into development and implementation of urban transport policy will allow us to shape more effectively sustainable transport behaviour, focusing on taking measures that give the greatest return, maintaining the loyalty of existing passengers and attracting new ones. Based on the focus of the transport service on the final consumer, the article analyses methods for assessing quality indicators for the transport chain. The issues of using a gravity model to assess the quality of amultimodal transport chain are considered with the account for the point of view of an individual passenger and user groups.