AI for Tainment Communications: Potential and Pitfalls

Tainment communications encompass various technologies for news, content and key data transmitting, thus transforming the relationship between facts consuming, learning and play. Personalization trend in communications, the development of technologies of big data, artificial intelligence (AI), and machine learning transform the communication sphere and contribute to media development optimization, content diversification and polycoding, offering the most engaging tainment materials to target audiences. The analysis of secondary data, the results of the survey of content ultimate consumers and the expert interview revealed the potentials and pitfalls of AI in tainment communications. The pitfalls of further leverage of AI for content creation include limited creativity, shortfall of emotions and empathy, as the context of taintment content is yet incomprehensible to AI. Irrelevant or improper filling of AI-generated content is the main issue related to its leverage in communication and marketing. As students are the main consumers of tainment communications, the results of the survey show the main applications of AI to the content creation.