Social and economic problems of regional TV news in the conditions of the Russian-Ukrainian War (on the example of the TV channel “3-Studio” in Ivano-Frankivsk)

The article is devoted to researching the news content of regional media during the full-scale war between Russia and Ukraine. The place of local information resources in the modern communication paradigm, the implementation of which is based on segmented information interests, digital technologies and the principle of global journalism in regional, national and world media discourses, is defined. The transformation of the activity of information resources in Ukraine, caused by full-scale Russian aggression, is outlined, and the change in the behavior of the media audience regarding information consumption is substantiated, which led to the growth of Ukrainians’ trust in regional media. The modification of the regional media discourse in the focus of the local prism of the perception of events of national significance is meaningful. The importance of researching the news segment of regional television companies in the focus of the socio-economic section is clarified. It is emphasized that the materials of this problematic and thematic spectrum form a general picture of the impact of the war on the region and society in general. On the example of the regional Ivano-Frankivsk television and radio company “3-Studio”, the dominance of socio-economic materials in the news television discourse of the region, their relevance during the war and the influence on public opinion is substantiated. The transformation of the quantitative representation of specialized news content on regional television during the two years of the war is traced, the main economic and social narratives of regional news are identified, the reasons for the change in vectors in the presentation of socio-economic issues in the region are analyzed. The role of the regional Ivano-Frankivsk television and radio company “3-Studio” in the context of forming a holistic picture of reality, developing public dialogue and understanding the complexities associated with military aggression is proved.