Exploring the Impact of Social Media on Public Opinion Formation: A Comparative Analysis

Abstract: This study investigates the influence of social media on the formation of public opinion, employing a comparative analysis with traditional media platforms. In the digital age, social media has become a ubiquitous source of information and communication significantly impacting the way individuals perceive and engage with societal issues. This research seeks to examine the mechanisms through which social media shapes public opinion, including factors such as algorithmic curation, user-generated content, and network effects. By juxtaposing its influence with that of traditional media, this study aims to provide insights into the evolving dynamics of public opinion formation in contemporary society.