Research on Cross-cultural Communication Strategies of Self-media in Promoting Chinese Traditional Culture Under the Theory of "Media Is Information"

Under the theoretical framework of "media is information", this article delves into the role of self-media in facilitating the cross-cultural dissemination of traditional Chinese culture. It begins by examining the unique attributes of self-media and its beneficial aspects in the realm of cultural exchange. including personalized communication, strong interactivity, and wide coverage. Furthermore, the article delves into specific strategies of self media in disseminating traditional Chinese culture, such as presenting traditional cultural elements through short videos, live streaming, etc., enhancing audience engagement through the interactive functions of social platforms can be leveraged to enhance the dissemination of traditional Chinese culture across cultures. Additionally, it emphasizes the significance of expanding the reach and impact of communication through cross-media collaboration.