Factors Affecting Sustainable Tourism Development: Evidence from the Central Highlands of Vietnam

Tourism is a very important part of Vietnam’s economy, and the country’s central highlands offer a lot of chances to grow tourism. However, due to the challenging terrain, remote location, and diverse ethnic populations, creating sustainable tourism in this area poses a significant challenge. To address this issue, our study employs quantitative research methodologies, including questionnaire surveys conducted with local stakeholders. Our research identifies cultural, economic, infrastructural, policy, and regulatory factors as critical drivers of long-term tourism growth in the region. The results show that sustainable tourism growth in Vietnam’s central highlands needs a complete plan that considers the area’s unique natural and cultural environment. In addition, our research gives policymakers and people in the tourism industry important information they can use to promote sustainable tourism development in this region.