Research on Consumer Demand for Automotive Modification Based on Howard Shays Model

At present, the automotive modification industry in China is developing rapidly. In order to understand the consumption needs of automotive modification users, analyze the consumption logic and development trends of the domestic modification market, a consumption demand model for automotive modification is constructed based on the Howard Schemes model. Through questionnaire survey and data analysis, the modification preferences of different characteristic groups are studied, and the correlation between different price vehicles and modified product prices is analyzed through correlation methods. This is provide support for design, development and marketing of modified products.