Management of Competitiveness of an Industrial Enterprise

The general approach to assessing competitiveness is based on competitive advantages analysis. However, it is not applicable to the military-industrial complex due to specific characteristics of such enterprises. The authors propose an empirical solution to this problem — the use of а competent approach with the following algorithm: — identification of core competencies of the enterprise; — compliance of core competencies with the Prahalad and Hamel's three tests; — quantitative assessment of the specific parameters from such tests; — assessment of significance of the specific parameters, the weights of such parameters. Gathered information together with the Quantitative Strategic Planning Matrix allow to calculate а quantitative index of the competitiveness of а particular enterprise. The index can bе compared with the results in previous periods or can bе set as а target for the future periods. The index is important from the point of view of internal management and for investors when looking for possible investments.