The study of the factors of the creative industries functioning efficiency

Aim. To investigate the dependence of the effectiveness of the functioning of creative industries on the presence of creative network nodes in regional localization. Objectives. Collection of statistical information on the number and results of the work of organizations belonging to the complex of creative industries; determination of the fullness of the creative industries network in the localization of the regions of the Russian Federation (RF); correlation analysis. Methods. The authors used the methods of statistical data processing, comparative and correlation analysis, general scientific methods of comparison, generalization and concretization. Results. The conducted research confirmed the fact of high connectedness of organizations functioning within one creative network. A high correlation between the performance indicators of the organizations forming the creative product and the presence in the regional location of organizations that perform the functions of promotion and distribution of the creative product has been revealed. Conclusions. The obtained results confirm the high relevance of using the methodology of network approach in the study and development of creative industries. Formation of managerial decisions to stimulate the development of creative economy in the localization of regions should include complex decisions regarding all participants of the creative network.