Exploring the Evolution of Green Marketing and Consumer Awareness: A Bibliometric Analysis

This study traces the trends and trajectory of the development of green marketing and consumer awareness using an extensive bibliometric analysis.Through a methodical examination of an extensive range of academic literature, the objective of this study is to identify the principal themes, significant writers, and critical research domains in the field of sustainable marketing practices.The study maps the intellectual landscape using bibliometric approaches, demonstrating the evolution of new ideas over time and the connections between different notions.The data for the study have been collected from the Dimensions data base for the period from 2001 to 2024 (February).The analysis has been conducted with the help of Biblioshiny software ( R studio).The study will be helpful for researcher and academicians of the concerned field .