Contested Heritage(s) – The Case(s) of the Battle of Blood River (December 16th, 1838), Dundee and Nquthu, South Africa

Battlefield tourism is a well-established niche in cultural and heritage tourism the world over. This paper explores the contested nature of a specific battlefield in KwaZulu-Natal, South Africa, where two separate museums exist to memorialise the same event, but from two perspectives. The Battle of Blood River (December 16th, 1838) remains a contested event in history books, portrayed from Afrikaner and AmaZulu points of view at the Blood River Heritage Site and Ncome Museum, respectively. People interested in visiting battlefields are slowly dying out, and if South Africa wants to take advantage of growing Battlefield Tourism in the future for surviving generations of those involved in these battles, a new approach will be necessary to sustain and develop this niche of cultural and heritage tourism in the country. This paper uses netnography to analyse the internet footprint of this historical event through the museums’ websites. The paper argues that a more balanced and two-sided perspective should be given at both museums to grow and develop the interest in battlefield tourism across South Africa and encourage mutual visitorship to both museums on the same battlefield site.