Research on Optimization Measures for Management of Higher Education in the Era of Big Data

With the development of information technology construction in Chinese universities, the traditional educational management system is no longer satisfied with the needs of university development. However, the application of big data technology in university educational management can help innovate educational management concepts and have certain positive significance in optimizing educational management. Therefore, how to apply big data technology in educational management and optimize university education has become a key focus that universities need to pay attention to, and it is also a current focus of attention in the field of education. This paper mainly analyzes how universities can further optimize educational management in the era of big data.