Crafts and Their Social Imaginary: How Technological Development Shapes the Future of the Crafts Sector

The crafts sector, traditionally characterized by its adherence to heritage and small-scale familial enterprises, confronts an array of unprecedented challenges stemming from rapid technological advancement, globalization, climate change, and shifting demographics. This article presents a pioneering investigation into the profound and transformative effects of digitalization on the crafts sector, offering novel insights into the future trajectory of this industry. Through an explorative approach, we critically examine and interrogate the social imaginary underpinning the crafts sector, shedding light on the intricate interplay between tradition and innovation. Leveraging an inter- and transdisciplinary framework, our research brings together academics, experts, and practitioners from diverse regions in Italy and Austria to explore the nexus of digitalization and craft futures. We introduce three future scenarios for the crafts sector, each delineating varying degrees of digitalization and their potential implications. Employing a mixed-method approach encompassing expert interviews, a Delphi survey, focus groups, and scenario development, our study offers a comprehensive exploration of the multifaceted landscape of craft futures. Furthermore, through the visualization of these scenarios, we provide a tangible platform for envisioning and engaging with the myriad possibilities that lie ahead. By synthesizing innovative methodologies from future studies and social imaginaries with a specific focus on the crafts sector, our research offers a robust analytical framework for navigating the complex dynamics of digitalization and envisioning transformative futures. This paper not only illuminates the disruptive forces unleashed by digitalization but also provides strategic insights to inform future decision-making processes within the crafts sector and beyond.