The Impact of Consumptive Behavior and Hedonic Lifestyle on the Effectiveness of Blt-Dd Recipients (Case Study in Parongpong District, West Bandung Regency)

This research aims to test and analyze the relationship between consumer behavior and hedonic lifestyle on the effectiveness of recipients of direct cash assistance from BLT-DD village funds who are recipients of BLT-DD assistance in Parongpong District, West Bandung Regency. This research uses descriptive and verification methods with a quantitative approach or in the form of numbers. The sample in this research was 64 respondents who received Direct Village Fund Cash Assistance (BLT-DD). The analysis used is multiple linear regression analysis, which is used to determine the relationship between the independent variable and the dependent variable. The results of the research show that: (1) Based on the table of test results that have been carried out, it is known that the calculated t value = -0.027 with t table = 1.998 (t calculated < t table). Based on the research results above, to be able to find out the value of the coefficient of determination, it is shown by the R Square value, which is 70.6%