Match Made in Heaven? A Study on Matrimonial Sites in India

The two major objectives of the present study are 1) to understand the socio-economic and demographic profile of a sample of individuals who are currently registered on a matrimonial site. 2) To discover the differences in partner preferences of men and women on matrimonial sites, apart from noting their experience of being on matrimonial sites. A total of 103 respondents currently registered on a matrimonial site, took part in the study. The present study has led to two major findings- 1) Both male and female respondents are more dissatisfied than satisfied with the services provided via matrimonial sites. 2) Arranged marriage is taking a modern turn and has assumed some of the characteristics of modern dating sites. There is a growing concern about the business like nature of arranged marriage through matrimonial sites. There is excessive importance being given to the materialistic facets at the cost of other important variables such as personality, compatibility, and future plans. There is also a need to take greater efforts to filter fake profiles on matrimonial sites. Finally, the fact that people who had previously opted for paid membership are no longer willing to opt for it is an indication that the paid upgrades are not offering a satisfactory experience for the members. The need of the hour is for matrimonial sites to reduce their intense focus on economic variables and consider focusing on the other important factors that can help individuals find compatible partners.