Consumer behavior in Islamic banking: a systematic literature review and agenda for future research

Purpose This study aims to conduct a systematic literature review on consumer behavior (CB) in Islamic banking (IB), encompassing an overview of researched contexts and topics, identifying literature gaps and proposing a comprehensive future research agenda. Design/methodology/approach By using bibliometric citation and content analysis, this study investigates 135 documents sourced from Scopus indexed publications. Findings This study delves into the growing field of CB in IB, offering a comprehensive understanding that encompasses influential journals, theories, research context, characteristics and methods used in IB research. Originality/value To the best of the authors’ knowledge, this study is the first to provide a comprehensive review of CB studies in the IB domain detailing research topics, prevailing theories, research settings, important variables and research methods.