Being and Nature. The Aesthetic Ecocentrism

This article aims to understand how design aesthetics can actively contribute to a more sustainable and resilient society. The methodology uses a tripartite analysis: literature review, case studies, and analysis of historical context. The literature review was supported by an analysis of the philosophy of aesthetics and sustainability, case studies through examples of the ideals of ecocentric aesthetics and historical research as an ethnographic observation of the emergence of activism and its socio-artistic repercussions. Ecocentric aesthetics is based on constructing an aesthetic language through sustainability, using “ugliness” to overcome social alienation by identifying beauty as the aesthetics of reception (mercantile pressure). Propose through formal innovation, an activist role escaping the social functionalization of hyper-industrially, promoting a more conscious and accessible society, and a new language and knowledge that promotes resilience and preservation of life.