This study develops a framework for sustainable tourism development in Alabat Municipality, Quezon Province, focusing on balancing tourism growth with environmental protection. The research adopts a descriptive design, combining quantitative and qualitative methods. Surveys and interviews were conducted with 100 participants, including local government officials, business owners, tourists, and environmental advocates. The quantitative data assessed compliance rates and metrics related to tourism development, while qualitative data highlighted stakeholders' preferences and experiences. Findings indicate that respondents anticipate growth in tourism activities due to upcoming infrastructure improvements. Key factors for sustainable tourism include effective guiding tools, data transparency, economic viability, and infrastructure support. Public awareness, resilience mechanisms, and regulatory updates are essential for optimizing tourism potential. The study concludes that establishing a sustainable tourism framework will guide the development of a Local Tourism Development Plan. It supports frameworks such as the Triple Bottom Line Theory by Elkington and the Carrying Capacity Theory by Mathieson & Wall. Recommendations include strengthening physical and social infrastructure, regulating tourist numbers, enhancing public awareness, and fostering stakeholder collaboration to align tourism goals with sustainable development objectives in the municipality.
Almeda et al. (Fri,) studied this question.
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