In the year 2000, the European Union adopted the motto “United in Diversity” to promote cohesion through cultural and artistic richness. While the removal of internal borders has fostered unprecedented exchange across member states, many rural and border regions remain excluded from the benefits of integration. This paper focuses on the Pustec Region in southeastern Albania, located along the borders of Greece and North Macedonia. Comprising nine small villages nestled along Lake Prespa, the region is marked by extraordinary natural beauty, agricultural traditions, and deep cultural layering. Yet despite these assets, Pustec faces demographic decline, geographic isolation, and limited infrastructure—conditions that threaten its long-term viability. This study investigates how public space, when shaped by participatory and artistic practices, can serve as both a symbol and tool for regional revitalization. It argues that diversity in public space is not merely a reflection of demographic plurality but a strategic resource for identity-building, social cohesion, and economic sustainability. Through a mixed-methods approach and comparative analysis of three international case studies—Superkilen in Denmark, the East Side Gallery in Germany, and Favela Painting in Brazil—the paper demonstrates how art-led interventions can activate neglected spaces, support local agency, and reframe peripheral regions as sites of resilience and cultural vitality. In the case of Pustec, creative placemaking offers a pathway to preserve the region’s meditative atmosphere while introducing low-impact, high-value cultural initiatives that engage both residents and visitors. Temporary artistic actions—such as murals, outdoor exhibitions, and cross-border cultural events—can evolve into permanent spatial transformations that reflect local narratives. Art becomes a lifeline: not only enhancing aesthetics but reviving community bonds and symbolizing continuity across histories and identities. Ultimately, the Pustec Region presents a replicable framework for rural regeneration rooted in respect for local identity, inclusive participation, and cultural innovation. Its revitalization affirms the EU’s foundational ideal that unity can be constructed through diversity, particularly when place-based creativity is positioned as a driver of sustainable development.
Christin Erdmann-Goldoni (Thu,) studied this question.