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This study investigates scientists as public communicators, with a particular focus on factors that influence scientists' interactions with the mass media. Based on a U.S. survey of scientists, the results show that some of the patterns characterizing these interactions have remained remarkably stable over the course of at least three decades. Scientists continue to interact with journalists more frequently than commonly assumed, and status, socialization, and positive intrinsic rewards are all positively associated with higher frequencies of media contact.
Dunwoody et al. (Mon,) studied this question.