The topic of digital transformation and its implementation is now a matter that cannot be postponed. In a turbulent environment characterized by market uncertainty, changing consumer sentiment and ever-increasing regulations, digital transformation provides good opportunities for success. The study, part of which is presented in this article, is aimed at examining the use of digital transformation by enterprises in the Food and Beverage sector in the Southeast region, the stimulators and the obstacles that influence the use of DT and the attitudes of managers towards future implementation of the technology. This paper briefly presents basic definitions of digital transformation in order to highlight the importance of its implementation in micro, small and medium-sized enterprises, which make up the main share of companies in the region. The survey examines the use of ICT and Industry 4.0 tools in enterprises and reveals the extent of their implementation in the sector. This provides a good starting point for the respondents to obtain information about their digital development and to plan further steps towards improving internal company processes and activities. On the other hand, the information could help guide government policies related to digital transformation. At the same time, the study is limited to only one region of Bulgaria and one industry sector, which allows other researchers to conduct similar studies in other regions and sectors, at a national or international level.
Ekaterina Stamatova (Mon,) studied this question.
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