ABSTRACT This study examines shared transport systems as a potential solution to the traffic congestion in urban tourist destinations, which presents challenges for both visitors and residents. Using survey data from Taiwanese tourists who travel within urban areas, it examines how functional benefits, user‐friendly design, social influence, service resources, experiential value, cost efficiency, and usage patterns influence continuance intention and destination attractiveness. The analysis identifies both sufficient causes and necessary conditions for these outcomes. Multi‐group analysis shows that intense users prioritise service resources, while casual users emphasise experiential value. Combined importance‐performance map analysis highlights priority areas for improvement and offers policymakers guidance to enhance sustainable mobility within urban settings.
Li‐Hsin Chen (Thu,) studied this question.