Biasing moral decisions by exploiting the dynamics of eye gaze

Significance Where people look generally reflects and reveals their moment-by-moment thought processes. This study introduces an experimental method whereby participants’ eye gaze is monitored and information about their gaze is used to change the timing of their decisions. Answers to difficult moral questions such as “Is murder justifiable?” can be influenced toward random alternatives based on looking patterns alone. We do this without presenting different arguments or response frames, as in other techniques of persuasion. Thus, the process of arriving at a moral decision is not only reflected in a participant’s eye gaze but can also be determined by it.