Sustainable marketing of transformative heritage tourism By DeepakChhabra (Ed.), London and New York: Routledge, 2024. PP. 274. £27.74 (paperback), ISBN: 978‐1‐03‐238668‐3; £101.25 (hardback), ISBN: 978‐1‐03‐238666‐9; £27.74 (eBook), ISBN: 978‐1‐00‐928900‐9. ISBN 978‐1‐40‐023591‐9 (HC), ISBN 978‐1‐40‐023591‐0 (eBook)

Puntos clave

• The aim is to analyze sustainable marketing practices in the context of heritage tourism.
• Literature review on heritage tourism and sustainability
• Qualitative analysis of marketing strategies
• Case studies on effective practices
• Identifies key sustainable marketing strategies
• Highlights the importance of ethical considerations
• Recommends best practices for enhancing heritage tourism