This study aims to investigate the determining factors to improve women's micro small enterprises (MSEs) business performance in Indonesia. An explanatory sequential design from mixed research methods was applied to analyse the quantitative data of questionnaires and qualitative data from field observation and focus group discussion to help explain or contextualise the quantitative findings. By applying partial least squares-structural equation modelling (PLS-SEM), we found that only access to finance, social networks, and product innovation have direct and significant effects on the business performance of women's MSEs. Furthermore, family support and the adoption of digitalisation have direct effects on product innovation. These two variables also indirectly affected women's MSEs business performance if mediated by product innovation. This study relied on the model constructed and was based on a cross-sectional design where all variables were subjective self-report variables obtained from a single source. Thus, caveats apply.
Puspitowati et al. (Wed,) studied this question.