Consumer protection in African markets, particularly in Morocco, is a critical area of focus due to the prevalence of market failures and informational asymmetries. The analysis integrates qualitative research with theoretical frameworks from behavioural economics, focusing on empirical observations of market interactions and consumer behaviours in Morocco. A notable finding is the significant impact of anchoring bias on consumers' perceptions of loan interest rates, leading to higher default rates among borrowers who overestimate their affordability based on initial offers. The integration of behavioural economics into consumer protection policies has the potential to significantly improve financial outcomes for vulnerable groups in Morocco's market environment. Policymakers are advised to incorporate educational interventions that address common psychological biases, such as framing and loss aversion, to enhance consumers' ability to make informed decisions about financial products.
Abdelaziz Berrabah (Sun,) studied this question.