What question did this study set out to answer?

This research investigates how social media influences brand loyalty among women-led small and medium-sized enterprises (SMEs).

March 3, 2026Open Access

Brand Loyalty Influenced by Social Media. Evidence from Women-Led SMEs in Sri Lanka

Puntos clave

This research investigates how social media influences brand loyalty among women-led small and medium-sized enterprises (SMEs).
Analyzed customer engagement metrics on various social media platforms.
Conducted surveys with women-led SMEs to assess brand loyalty.
Evaluated the impact of social media campaigns on customer retention.
Demonstrated a positive correlation between social media engagement and brand loyalty.
Indicated that women-led SMEs experience higher customer loyalty when active on social media.
Shown that targeted social media marketing strategies can enhance customer relationships.

Resumen

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