Linking Marketing Strategies to Purchasing Decisions Through the 4P Marketing Mix Model in the Age of Artificial Intelligence Disruption

Puntos clave

• Purchasing decisions are influenced by marketing strategies through the 4P marketing mix—product, price, place, and promotion.
• Key evidence shows a significant shift in consumer behavior patterns due to artificial intelligence marketing tools.
• Analysis explores the interaction of marketing strategies and AI within purchasing contexts, illustrating emerging trends in the market.
• These findings highlight the importance of adapting marketing strategies to leverage AI's impact on consumer behavior.