Users Pay Twice: The Hidden Energy Cost of Web Advertising

Puntos clave

• The hidden energy cost of web advertising significantly increases users' digital footprint, impacting sustainability.
• Key evidence shows that users may unknowingly pay a doubled energy cost due to frequent advertising exposure.
• Analysis of energy consumption in web advertising highlights its environmental impact on global internet usage.
• These findings underscore the need for greater awareness and more sustainable practices in digital marketing.