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Who shops online? the role of policy, household characteristics, and family networks | Synapse
March 3, 2026
Open Access
Who shops online? the role of policy, household characteristics, and family networks
FK
Frédéric Kluser
ME
Maximilian V. Ehrlich
Puntos clave
Online shopping behaviors vary significantly based on household characteristics and demographics.
A major finding shows that family networks play a crucial role in facilitating online shopping habits.
Assessment of policies highlights their impact on the accessibility and uptake of online shopping among different demographics.
Understanding these elements may enable better-targeted interventions to increase online shopping participation.
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Kluser et al. (Tue,) studied this question.
synapsesocial.com/papers/69a75b3ac6e9836116a2230b
https://doi.org/https://doi.org/10.1186/s41937-025-00147-4