Dynamic pricing strategies based on Consumers’ psychology during product-harm crises

Puntos clave

• Effective dynamic pricing can mitigate losses during product-harm crises, enhancing consumer trust.
• Findings indicate a significant correlation between consumer psychology and pricing adjustments during crises.
• Analysis of pricing behavior reveals that tailored strategies improve customer retention amidst product failures.
• Understanding consumer behavioral responses may enable businesses to respond better to product-harm situations.