Herzberg's two-factor theory on job satisfaction: Its relevance in the modern work environment

A business is only as successful as its workforce, a principle that holds true across all industries. Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. In the contemporary economy, among all factors of production, labor (or human resources) emerges as the paramount element. Consequently, without the support of human resources, it is exceedingly challenging to undertake any endeavor. Such success can be accomplished solely through effective motivation. Herzberg's Two-Factor Theory explains that employee motivation depends on two things: motivators and hygiene factors. Therefore, this research aims to explore the relevance of "Herzberg's Two-Factor Theory on Job Satisfaction" in the context of the modern work environment. To elucidate this, data was collected through a questionnaire disseminated among 135 employees, employing convenience and snowball sampling techniques. After meticulous data cleaning, responses from 116 participants were deemed suitable for analysis. The collected data was processed using WarpPLS 7.0 software to generate the SEM model, elucidating the dependency of one variable on another. The implementation of the Two-Factor Theory has been found to be less applicable to the motivation of today's employees.