Cross cultural analysis of brand color emotions based on federal CNN transformer and cultural calibration

Puntos clave

• Brand color significantly influences emotions across different cultures, impacting marketing strategies.
• The analysis shows varying emotional perceptions, suggesting cultural calibration is essential in branding.
• Using a federal CNN transformer, the study compares emotional responses to colors in various cultural contexts.
• Findings highlight the importance of tailored branding approaches to resonate with diverse cultural audiences.