La place des marques dans le processus d'identification des enfants

Puntos clave

• Children's identification is significantly shaped by their interactions with brands and cultural context.
• Key evidence highlights that brand familiarity can influence children's perception of self and societal roles.
• Observational analysis reveals the processes involved in how children relate to brands and their identities.
• Further research is needed to understand brands' long-term effects on children's identity development.