Contemporarily, tourism stakeholders (especially luxury hotels) are translating the sustainable tourism concept into various understandings. Hence, it is difficult to see the best ways to actualize the concept and achieve significant outcomes. Therefore, it is necessary to capture the current understanding empirically. To capture these understandings, this paper employs a phenomenographic approach, involving 17 luxury hoteliers in Indonesia. As a result, two contributions are presented in this paper. First, this study distinguishes three distinct understandings for the actualization of sustainable tourism, namely the (1) complying, (2) engaging, and (3) advocating stage. Second, a stage-gate model is proposed for the practical application of the gradual actualization of sustainable tourism in luxury hotels.
Wicaksono et al. (Tue,) studied this question.