Organizational knowledge is essential for sustained competitive advantage, yet it naturally depreciates over time. Traditional rule-based technologies help counter this erosion by serving as stable repositories of knowledge. In contrast, machine learning (ML) systems—an increasingly prevalent and relied-upon technology—introduce new risks. Because their predictive models depend on historical training data, ML systems are vulnerable to model drift: a gradual misalignment with evolving operational realities that creates recurring needs for human-led repair. We develop a multilevel process model showing how and when repeated cycles of ML use and repair can unintentionally accelerate organizational knowledge depreciation. In doing so, we highlight the distinct vulnerabilities of ML systems, challenge the conventional view of technologies as stable repositories of knowledge, and emphasize the importance of deliberate human engagement alongside automation to sustain organizational knowledge over time.
Gerlach et al. (Tue,) studied this question.